Let’s say you’ve got hold of a few leads for your company and want to pitch them. You must prepare an MCA sales pitch for converting every merchant cash advance leads into a separate investment portfolio.
Salesperson: Good Afternoon, Mr./Ms/Mrs. _____. I’m ______. I’m pleased to let you know that your business is eligible for a quick loan of up to _____. The loan is basically an advance on your Credit Card Sales and the process is faster and simpler than bank loans. Your credit score isn’t an issue.
Business Owner:
(Scenario 1) – Where did you get my number?
(Scenario 2) – I’m not interested.
(Scenario 3) – I’m interested.
Scenario 1:
Salesperson:
Our marketing department collects contact details of small and medium-sized businesses so that we can call them and check if they need our services.
Scenario 2:
Salesperson: I understand. But just to be clear, are you uninterested in this call, or are you not willing to seek a loan right now?
(In case the business owner isn’t willing to seek a loan right now, remind them that MCA is a great alternative for traditional loans)
Even though you aren’t interested right now, I’ll send you an email with detailed information about our services so that in case you are interested anytime soon, you can always reach out to us. Is that ok?
Merchant: Alright.
Scenario 3:
Salesperson: That’s splendid! We just need some information to get you started. So how long have you been in business?
Merchant: 3 years.
Salesperson: When do you require the loan?
Merchant: Within next week.
Salesperson: Great. What is your average gross deposit each month?
Merchant: Around $20,000
Salesperson: Do you have any outstanding loans?
Merchant: No.
*Write here an alternative scenario in which case the Merchant replies “Yes”.
Salesperson: That’s great. Before we proceed, I’ll need to know your Credit score. This isn’t necessary to acquire a Merchant Cash Advance, but loan terms and amounts sometimes vary based on a business’s credit score.
Merchant: My credit score is _____.
Salesperson: Thank you for your time and all the information you’ve provided me with. Based on your information, our team will analyze the terms of your Merchant Cash Advance. We’ll get back to you shortly with an offer.
(Once a business qualifies for a loan, the salesperson will call the business back with an offer)
Salesperson: Hello, Mr./Ms./Mrs. _____. I’m _____. calling from Merchant Cash Advances. We had a conversation earlier regarding your business’s eligibility for MCA.
Merchant: Yes.
Salesperson: Our team has analyzed your information and we are happy to inform you that we’re able to offer you a Merchant Cash Advance of up to $ _____ USD at an interest rate of __%, payable within _____(date). If you agree to these terms, you can expect the advance to reach your bank account within _____ working days.
Merchant: I agree to your terms. Thank you.
Salesperson: You’re welcome sir! Have a nice day.
Salesperson: Hello. Am I speaking to Mr./Mrs./Ms _____?
Hi. My name is ____ and I help small & medium-sized businesses with quick funding.
I’m aware that you run a small/medium-sized business.
Merchant: Yes.
Salesperson: Well to start, I’ll need to know if you could use some money for your business.
Merchant: Well I could use some. But first, I’ll need to know more about the type of loan you’re offering.
Salesperson: Of course. We’re offering Merchant Cash Advance. It’s an advance on your credit card sales/average monthly gross deposits, which is an unsecured, uncollateralized loan that has much simpler processing than traditional loans. It’s quite a hassle obtaining a loan from banks these days. You probably know.
Merchant: You’re right about that. I’ve been trying for a business loan for quite some time, but haven’t been successful in getting one.
Salesperson: Well. Merchant Cash Advances are much simpler to receive. It still has some qualification criteria but is very easy-going in contrast to conventional bank loans. So how long have you been in business?
Merchant: 2 years.
Salesperson: When do you require the loan?
Merchant: As soon as possible.
Salesperson: Great. And what is your average monthly gross deposit?
Merchant: USD 15,000.
Salesperson: Do you have any outstanding loans?
Merchant: No.
Salesperson: That’s great. Before we proceed, I’ll need to know your Credit Score. This isn’t necessary to acquire a Merchant Cash Advance, but loan terms and amount does vary based on a business’s credit score.
Merchant: My credit score is _____.
Salesperson: Okay so bear with me a little. This is the last bit of information I’ll need from you. Why do you need this advance?
Merchant: I’m expecting money from my Debtors soon. But I’m short on cash right now and I need some additional funds to cover my employees’ monthly payroll.
Salesperson: Thank you, sir. Based on your information, our team will analyze the terms of your Merchant Cash Advance. We’ll get back to you shortly with an offer.
(Once a business qualifies for a loan, the salesperson will call the business back with an offer)
Salesperson: Hello, Mr./Ms./Mrs. I’m, calling from Merchant Cash Advances. We had a conversation earlier regarding your business’s eligibility for MCA.
Merchant: Yes.
Salesperson: Our team has analyzed your information and we are happy to inform you that we’re able to offer you a Merchant Cash Advance of up to $ _ USD at an interest rate of %, payable within _ (date). If you agree to these terms, you can expect the advance to reach your bank account within _ working days.
Merchant: I agree to your terms. Thank you.
Salesperson: You’re welcome sir! Have a nice day.
A sales pitch is an art that needs to be handled with great care and precision. The secret to a great sales pitch is the salesperson’s charisma in addition to his intrinsic knowledge of the service/product that he is selling. So, we suggest that you educate yourself thoroughly before you move on with a sales pitch.
Rest assured, you can kick off with one of the scripts we’ve provided you with, and you should be landing sales with no trouble at all!