Business Cash Advance Leads Are All About Reaching the Right Prospects

Jason Hunt
November 20, 2017

We all know that ‘leads’ are the name and number of potential clients. With business cash advance leads especially, however, random information is just that – random. When it comes to acquiring leads that will actually convert it’s all about reaching the right prospects.

Finding the right prospects is the best way to turn business cash advance leads into legitimate customers. In industries like air duct cleaning or roofing, every homeowner is a potential client. With merchant cash advances you need to especially clarify those businesses who may actually need the services. Some companies already have investors or don’t accept credit cards. Some don’t have real long-term expectations of profit etc.

MCALeads is the expert in finding you these potential prospects that are actually looking for upfront capital. Here is how we qualify some of those down-the-line business cash advances leads.

Those Looking for Capital


There are many reasons a business might be looking for some extra capital. One of the biggest potentials for a cash advance clientele is a new business. Sometimes it can be hard for a new business to obtain funding because they haven’t come up with a good business plan. Banks want to see established long-term goals. This doesn’t mean this company cannot have success, just that they are an unknown. Taking a chance on offering a new business a cash advance can be one with a high risk, but also a high reward.

Another area to source potential business cash advance clients is with companies who are looking to expand. This could mean expanding to a bigger market, an increased product lines, or upgrading production/manufacturing facilities. A business that is looking to grow shows motivation and drive which is what you look for in a partner. It can often be difficult for a business to expand however because their hands are tied with the loans that it took to start up the company. When a business does expand, however, so does your income potential.

Those Who Have Been Denied Funding

A bank’s loss can be your gain. Too often financial institutions are more concerned with a business owner’s past than they are with their future. What makes business cash advance companies so thrilling is that they have the ability to see the ‘what ifs’ in life in a positive manner. Why should a business owner who got into credit card issues in college still have to pay the repercussions 10-15 years later? It’s not fair, but it’s the business model banks and other creditors take.

People who have been denied funding will take one of two routes. 1) give up on their dreams and work the daily grind for the rest of their life or 2) say to heck with the traditional creditors and look for alternate ways of obtaining capital. The latter is your ideal client and they’ll be grateful for the opportunity you’ve provided them.

To Clarify – We Qualify


One thing to understand is that although we would like to cast the widest net possible to obtain potential business advance leads for you to pursue – not every business owner is a viable prospect. For example, you can count a new business as a quality lead but are going to have much more reliability and a data background to work off of if the company has been in operation for six months to a year.

In addition, a bankruptcy 15 years ago shouldn’t be the sole reason that a business owner should be denied funding for their company. Multiple liens and financial penalties in the last two years raise a red flag about the person. We offer our business advance leads in tiers from what we consider ‘high conversion potential’ to  ‘pursue at your own risk.’ There’s nothing that GUARANTEES a high conversion potential is going to go ahead and get you business. That doesn’t mean the “lower value” business cash advance leads can’t lead to long-term lucrative profits either.

Making the Right Contact for Business Cash Advance Leads

Another thing our leads do is put you in direct touch with the decision-maker of the company. You can walk into any business and ‘cold call’ to see if they have the need for extra capital. However, you might be talking to a teenager working part-time hours after school. Our leads give you a direct line to the company owner, general manager, or financial executives so that your time is not wasted when you get in touch.

In many cases, the business advance leads contact has already reached out to us. MCALeads does a lot of promotional inbounds as well as outbound marketing. The reason that these contacts are viable is that they’ve already sought out information on obtaining financial funding for their company. Whether these businesses are at wits end with their means of obtaining this capital or they are strictly savvy in finding their best terms – either way, there’s tons of potential with these contacts.

Conclusion –

Please contact MCALeads for more information on how to ensure your business advance leads are going to be the right prospects. We have a proven track record with an incredible conversion rate. One thing to always remember is that the reason we provide these leads isn’t only so that you can see growth in your own lending methods, but also so that the companies reaching out for funding can get the financial backing they seek.

Business growth means more jobs and more opportunities for everybody involved.

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Jason Hunt

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